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Website DesignMoving & Storage Direct Mail Marketing
Moving & Storage Direct Mail Marketing
Lets compare a Direct mail marketing campaign with traditional marketing campagns, for example lets say you decide to put an ad on the radio, or place an ad on a Billboard or local tv station, you are spending a ton of dough to broadcast your message to the general public. Hoping that your target audience will be inspired to contact you. This form of marketing can help with branding but really should only be used when your leads are generating enough money to help fund these less performing types of marketing. If your ready to grow your marketing from online to more traditional offline marketing, then I suggest you start with a direct mail campaign, a direct mail campaign can be more focused and zero in on your ideal client. Direct mail houses have the back end technology to pin point exactly the demographic you are searching for. Specifically in the moving and storage industry, it is very easy to get a hold of anyone looking to sell their house enabling you the opportunity to promote your business.
Now lets take a moment and talk about the actual piece you are sending out, if it is a generic 4×6 post card that shows a simple promotion with a link to your website and or phone number, then you will most likely get thrown right into the trash, But hey any action is better than no action so if all your budget allows is a simple 4×6 post card then get out there and do it!…
But if you have some money you can play with then consider this.
Research has show that stores that send catalogs to customers are more likely to get purchases than those customers than their competitors who don’t send brochures. Even with buying online, there are more customers shopping online with stores that they have received a catalog in the mail rather than shopping researching other companies that exist on the internet.
But Noel I am a moving and storage company how I don’t have a catalog of products I can sell online, (I agree) and that’s why I say well take a look at what your website’s call to action is. And what your actual is Which is… book an estimate,
So why not put together a “Moving Packet” that you can send to your moving and storage prospects.
Send them all of those helpful tips you’ve put together on your website, send them a few sheets of those avery labels with inventory stickers, along with instructions on how they can better prepare for their upcoming move, in fact give them the actual estimate sheet your relocation consultant would prepare on the actual in home estimate with instructions on how they can fax or mail that to you.
I am sure that the prospect that receives your moving packet compared to the competitor who is sending the silly 4×6 post card, will put you in higher regards than the competition, and if this customer is well qualified which relies on the research and targeting done from the mail house, then you are sure to book those higher paying jobs, more so from this type of campaign than any other form of marketing you can do.
And lets face it you wouldn’t have a problem paying the money to print these packets, paying for the list and or the mailing, if it generating high paying jobs for your moving and storage business.
So I say lets get one going, lets put some cash to the side that can fund a simple test campaign, work with us one on one and lets strategize, create and send out a test campaign that could potentially help you close out this busy season with an increase of booked jobs.
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