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Website DesignThe Importance of Quality Moving & Storage Email Marketing
Quality Moving & Storage Email Marketing
Email marketing is one of the most convenient and cost effective way of marketing your moving and storage company. It doesn’t have a hard cost to delivering your campaign as traditional forms of marketing does such as; television, newspaper, radio, etc. You can communicate directly to your customer, and in this day and age one of the primary forms of communicating for the majority of people is through email.
For an email marketing piece to be successful, all you need is a clear call to action, which can be tracked and measured to see if the campaign gave a positive outcome.
When you have a moving and storage business that you are counting to be successful, you want to find all the ways you can to get your marketing to work for you. But you say, hey marketing move expert, I am a moving and storage business, how can I market to my database when a user only moves every 5 years!. And I say indeed, your correct you have a unique challenge, because unless you are promoting self storage, or commercial storage where you can book pick up and drop off services, your clients will only be interested in your services once every five years. But I say you can still get great results from a strategic email marketing campaign through a strategy I call email flows.
Email flows is a form of marketing to any lead you get naturally from your website or through a purchased means like 123 movers, once you have the prospect email address, send them a thank you email for at least sharing their needs with you, then send an introductory letter outlining your companies core values, and help showcase why you are a better choice than the next guy, then a few days later send some packing and moving tips, then follow up with another tip, then after a while send a remnant date promotion (a date you would like to book at a significate discount).
When a moving and storage prospect is looking to move they generally don’t make that decision on the spur of the moment, they research and plan over a period of time leading up to the sell/buy of the house or any other circumstance. If they reached out to you once, and you don’t continue the conversation through effective email marketing then they will forget about you and or lean towards the company that is keeping touch with them.
And the great thing about this form of marketing is that its easy to maintain, emailing each prospect individually on a scheduled timeline can be labor intensive and time consuming, Where as with marketing-move.com we will design a campaign of the most common letters you can send as an email flow, and viola your done. simply enter the clients info into our system and it will automatically send the scheduled emails, so you don’t have to worry about it, oh and those clients that move every five years, well we will schedule a marketing campaign that will congratulate them on the moving date anniversary to their new house, invite them to send a “we’ve moved” email address that they can forward to all their friends and family (which can be used as a way to grow your email marketing database). And when that time comes again to move they will not research a new company they will go with you whom they’ve used in the past and has stayed in contact with throughout the years.
It’s a no brainer, contact marketing-move.com today and get your email marketing working for you today, you have nothing to lose except increased business.
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