Recommended Moving & Storage Pay Per Click Campaign Management

Recommended Pay Per Click Campaign Management for your Moving & Storage Business

Adwords from google is probably the most effective company to use for your pay per click campaign. There are a few other companies you can consider. Such as Microsoft which is a pay per click engine they use for their Bing users (I think its funny that you can’t access this pay per click account using your google chrome browser, so you would have to use this solution you’ll have to use your firefox browser).

Another company to consider is facebook and linked in, both of these solutions can have some great demographic targeting and although these companies are better known for their social connections, they are growing in the numbers of people using their platform as a search engine.

Just launching a pay per click campaign won’t make the money roll in, you have to have sections of your website to help convert these clicks into customers, We have a name for these types of pages we call em “Splash Pages” they are also known as landing pages or bridging pages, the goal of these pages, is to confirm to that user that they’ve reached the right place.

Obviously they are interested in what your where promoting in your text only pay per click ad, you now have 10 seconds assure them that the’ve reached the right place Its important to use the same language and or promotion on your splash page, keep your content brief and don’t give the user to many options, to get the most out of your advertising budget, try and put your call to action form directly on this page, go ahead and ask for your order, many businesses make this mistake of linking to their home page from their pay per click ads, which confuses your visitor leaving them to try and figure out where exactly the information is that they are looking for.

One of the most exciting featured to doing a pay per click campaign is that you can split test different campaigns and test a variety of keywords to see what performs the best, if you are planning on doing an “natural of organic” search engine campaign, (which is a non paid strategy) It’s a good idea to with a pay per click campaign so you can test your keywords and splash page content to ensure you are getting the desired results before you break ground on a natural organic campaign.

What I love about pay per click campaigns is you can show up first page first position right now on any key phrase out there, of course you will have to pay for each click, as little as .50 cents and could go as high as $15!, Its all worth it if you are able to convert that traffic into sales. You can build as many different types of ads as possible, and have the ads rotate to see which performs the best, also the budget you set can be as little as your checkbook allows, and you can turn on and off the campaign at anytime, there are no long term contracts.

Obviously this form of marketing cost money, which is important for you to do some return on investment calculations, Consider this a standard conversion ratio is 1% – which is getting one lead/sale or action for every 100 clicks your campaign receives, if your cost per click was .50 cents per click, then 100 clicks should be fifty dollars. Out of that 100 clicks you get one lead/sale/action, hopefully the amount earned from that 1 lead will cover the cost of the campaign and or start bringing in profits.

With any pay per click campaign it is important to monitor the progress, this type of marketing isn’t launch it then you forget about it, you will want to track the keywords, ads, splash page content, call to action forms and the actual amount of leads generated from the campaign and the sales those leads brought in Its important to measure and tweak what is working and what is not, this is exactly what we at marketing-move.com love to do, we meet with our clients on a regular basis monitoring not only their pay per click campaigns but all of your marketing efforts to ensure that your bottom line is heading in the right direction. Do you really want to do this work your self, i mean do you want to know how to create launch and monitor all this work on a day to day basis or do you want to get out there and do what you do best? Managing effective pay per click campaigns is we do best and what we love to do and we would love to do it for you. So Give us a call & let us show you the benefits your company can see from launching an effective pay per click campaign.



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